Have you ever opened Instagram for a quick check, only to realize an hour has passed? You start by watching a funny relatable meme, then a reel of a food blogger hyping up a hidden gem and making it the next big thing, and suddenly yeah, you’re deep into a video about why Malayalam movies have the best background scores.

You don’t even remember how you got there. But you’re hooked.

That’s video retention. It’s not just about how many people watch a video; it’s about how long they stay and why they don’t scroll away. In digital marketing, video retention is the difference between content that converts and content that just exists.

So, what makes a video soo engaging? Let’s dive into it!